As an experienced hospitality consultant, I’ve seen firsthand how the design of luxury resort environments can have a profound impact on the overall guest experience. We learned this the hard way in the world of high-end resorts… One key component that is often overlooked, yet can make all the difference, is the strategic use of colour.
Now, this might seem counterintuitive for a luxury resort…
Over the past decade, I’ve noticed a fascinating shift in the colour palettes and design aesthetics being embraced by leading wilderness resorts. Rather than relying on the muted, earthy tones that were once de rigueur, resorts are increasingly incorporating vibrant, nature-inspired hues that breathe new life into their spaces. This evolution is driven by a growing recognition that colour can be a powerful tool for evoking emotions, enhancing moods, and creating immersive, memorable environments.
Embracing the beauty of nature
At the heart of this colour revolution is a deep appreciation for the natural world. Wilderness resorts, with their rugged landscapes and untamed beauty, have long inspired awe and wonder in their guests. But savvy resort designers are now leveraging colour to amplify this connection to nature in profound ways.
Take, for example, the The Landing Resort & Spa‘s recent renovation of their lobby. Whereas the previous design featured neutral, earth-toned furnishings and decor, the new space bursts with vibrant hues inspired by the surrounding environment. Rich greens, deep blues, and fiery oranges evoke the lush forests, pristine lakes, and fiery sunsets that characterize the resort’s stunning setting.
“We wanted guests to feel immediately immersed in the natural beauty the moment they stepped through the doors,” explains the resort’s design director. “The bold, saturated colours create a sense of excitement and discovery, hinting at the incredible experiences that await them beyond the lobby.”
Colour as an emotional touchpoint
But the strategic use of colour goes far beyond mere aesthetics. Leading wilderness resorts are increasingly recognizing the profound emotional impact that colour can have on their guests.
“Colour has an uncanny ability to shape our moods, evoke memories, and even influence our behaviors,” notes Dr. Erika Jacobson, a renowned expert in wilderness psychology. “By carefully curating their colour palettes, resorts can tap into deep-seated human responses and create experiences that are truly transformative.”
At the Timber Cove Resort in Northern California, for example, the design team deliberately incorporated soothing, nature-inspired hues throughout the property. Soft greens, earthy browns, and calming blues are used to create a sense of serenity and tranquility – the perfect antidote to the stresses of everyday life.
“When guests arrive, they’re often feeling frazzled and overwhelmed,” says the resort’s general manager. “But the moment they step into our lobby or their guest room, the colour palette instantly helps them unwind and shift into a more relaxed, receptive state of mind. It’s a transformative experience that sets the tone for their entire stay.”
Unlocking the power of innovation
Of course, the strategic use of colour is just one part of the equation. Leading wilderness resorts are also leveraging cutting-edge design techniques and technologies to take their aesthetic experiences to new heights.
At the Whitewater Resort in British Columbia, for instance, the designers have incorporated dynamic, programmable lighting systems that can transform the mood and ambiance of a space in an instant. By syncing these lighting systems with the resort’s colour palette, they’re able to create truly immersive, multi-sensory experiences that transport guests to different emotional landscapes.
“Imagine sipping a cocktail in our lobby lounge as the lights gradually shift from warm, golden tones to cool, calming blues,” the resort’s design director explains. “It’s a mesmerizing effect that evokes a deep sense of tranquility and wonder – the perfect prelude to an evening of fine dining or a rejuvenating spa treatment.”
Sustainability meets style
But the colour revolution sweeping through the wilderness resort industry isn’t just about aesthetics and guest experience. It’s also intrinsically linked to the growing emphasis on sustainable hospitality practices.
“Increasingly, our guests are seeking out resorts that not only provide exceptional experiences, but also align with their values around environmental stewardship,” notes the sustainability manager at Evergreen Lodge. “By incorporating natural, earth-inspired hues into our design, we’re able to create a sense of harmony and authenticity that resonates deeply with today’s eco-conscious travellers.”
At Evergreen Lodge, for example, the design team has made extensive use of locally-sourced, natural materials like reclaimed wood, stone, and copper. These elements are then complemented by a vibrant, nature-inspired colour palette that evokes the lush forests and rugged mountains that surround the resort.
“It’s not just about looking good – it’s about feeling good,” the sustainability manager explains. “When our guests see these rich, sustainable materials and colours, they instinctively understand that we’re committed to preserving the natural beauty of this incredible place. It’s a powerful emotional connection that translates directly into loyalty and repeat business.”
The future of wilderness resort design
As the hospitality industry continues to evolve, I anticipate that the strategic use of colour will only become more important in the design of luxury wilderness resorts. Savvy resort owners and designers are recognizing that colour is not merely a decorative element, but a powerful tool for crafting immersive, transformative experiences that leave a lasting impression on their guests.
Whether it’s leveraging dynamic lighting systems, incorporating locally-sourced, sustainable materials, or simply curating a bold, nature-inspired colour palette, the resorts that embrace the power of colour will be the ones that truly thrive in the years to come. After all, in a world that is increasingly fast-paced and disconnected, the ability to transport guests to a serene, rejuvenating oasis – through the strategic use of colour – may just be the secret to hospitality success.
Tip: Plan seasonal spa packages and exclusive dining events to captivate discerning travellers
