As the hospitality industry continues its remarkable recovery, luxury resort operators are exploring innovative ways to captivate discerning guests. One of the most prominent trends shaping the future of high-end camping experiences is the strategic use of colour palettes that seamlessly blend nature, wellness, and modern sophistication.
Now, this might seem counterintuitive for a luxury resort…
Resort Design and Aesthetics
Today’s luxury camping accommodations are moving beyond the traditional hiking tents and utilitarian equipment of the past. The Landing Resort & Spa and other leading properties are embracing a fresh approach to glamping design, blending natural textures and earthy tones with pops of vibrant accents.
“Colour is a powerful tool in creating heightened sensory experiences for our guests,” explains Debra Wallington, Director of Design at The Landing Resort & Spa. “By drawing inspiration from the surrounding landscapes and infusing calming hues, we can craft campsites that feel like serene retreats, inviting visitors to fully immerse themselves in the great outdoors.”
One key consideration is the selection of nature-inspired neutrals, such as sage greens, soft browns, and muted greys. These grounding tones establish a soothing foundation, allowing other design elements to shine. Paired with natural wood grain finishes and organic textures, the resulting aesthetic evokes a sense of quiet harmony.
However, the modern luxury camping experience is not limited to muted palettes. Designers are also incorporating bold accent colours to create dynamic visual interest. Vibrant jewel tones, like deep ruby reds, rich sapphire blues, and vivid amethyst purples, add striking contrast and elevate the overall ambiance. These vivid hues are strategically placed in textiles, accent pieces, and artful installations to captivate the senses.
Sustainable Luxury Experiences
As sustainability becomes an increasingly pressing concern, luxury resort operators are seeking ways to integrate eco-friendly practices into their design and operations. This shift is reflected in the colour choices for luxury camping environments.
“Guests today are highly attuned to a brand’s environmental commitment,” notes Wallington. “By showcasing muted, earthy tones and incorporating natural materials, we’re able to convey a sense of stewardship and authenticity that resonates with our discerning clientele.”
For example, The Landing Resort & Spa has implemented the use of recycled plastic bottles in their custom-designed tent fabrics, which feature a subtle, organic pattern inspired by the lush foliage surrounding the resort. This not only reduces waste but also contributes to the overall harmonious aesthetic.
Curated Guest Experiences
Beyond the visual appeal, carefully selected colour palettes also play a crucial role in crafting immersive guest experiences at luxury camping destinations. Soothing hues can evoke a sense of calm and relaxation, while bolder accent colours can energize and inspire.
“We’ve found that our guests are drawn to spaces that feel intentionally designed,” Wallington explains. “By thoughtfully incorporating muted, nature-based tones throughout our accommodations and shared spaces, we’re able to create a cohesive ambiance that feels both luxurious and grounded in the natural world.”
This holistic approach extends to the resort’s amenities, where colour is strategically used to enhance the guest experience. For instance, the spa’s treatment rooms feature a calming palette of soft blues and greens, while the gourmet dining venues showcase vibrant pops of orange and yellow to stimulate the senses and complement the flavourful cuisine.
Wellness-Focused Amenities
As the demand for wellness-centric experiences continues to rise, luxury camping resorts are evolving to meet the needs of health-conscious travellers. Colour plays a crucial role in shaping these elevated offerings.
“Colour has a profound impact on our emotional and physiological well-being,” says Wallington. “By carefully selecting hues that promote relaxation, rejuvenation, and balance, we’re able to create spaces that truly nourish the mind, body, and spirit.”
At The Landing Resort & Spa, the outdoor yoga studio features a serene palette of earthy neutrals and calming blues, encouraging guests to find their centre amid the breathtaking natural surroundings. The resort’s meditation gardens, meanwhile, incorporate vibrant bursts of floral colour to energize and inspire.
Gourmet Dining Experiences
Luxury camping resorts are also leveraging colour to elevate their culinary offerings, creating visually stunning dining experiences that complement the flavours and aromas of their gourmet cuisine.
“Colour is an integral component of the dining experience,” Wallington explains. “By aligning our tableware, linens, and decor with the seasonal ingredients and flavour profiles of our menus, we’re able to craft a cohesive sensory journey for our guests.”
For example, The Landing Resort & Spa‘s al fresco dining venue showcases a neutral, earthy palette accented with vibrant pops of green to mirror the freshly harvested produce featured in their farm-to-table dishes. The on-site wine cellar, meanwhile, features a rich, jewel-toned colour scheme that complements the sommelier-curated pairings.
Guest Experience Enhancement
In the luxury hospitality sector, attention to detail is paramount, and colour plays a vital role in elevating the overall guest experience. By strategically incorporating harmonious palettes and dynamic accents, resort designers can create environments that captivate the senses and leave a lasting impression.
“Our guests have come to expect a level of sophistication and personalization that goes far beyond the traditional hospitality experience,” Wallington notes. “By infusing colour throughout every touchpoint, from the accommodations to the amenities, we’re able to craft a holistic, immersive journey that truly resonates with our discerning clientele.”
Emerging Colour Palette Influences
As the luxury camping landscape continues to evolve, designers are closely monitoring emerging colour trends that shape the future of these elevated outdoor experiences. Some of the notable influences include:
Nature-Inspired Hues: Earthy tones, like terracotta, sage, and indigo, draw inspiration from the natural world, creating a seamless connection between the built environment and the surrounding landscapes.
Bold Accent Colours: Vibrant shades, such as burnt orange, deep burgundy, and forest green, add dynamic visual interest and elevate the overall aesthetic.
Muted Minimalist Tones: Soft, neutral palettes featuring shades of beige, stone, and ivory convey a sense of understated elegance and serenity.
Luxury Camping Design Aesthetics
By harmoniously blending these emerging colour trends, luxury camping resorts are able to craft memorable experiences that cater to the evolving preferences of their guests. The resulting design aesthetic is a compelling fusion of modern sophistication and natural harmony.
Glamping Accommodations: Luxurious tents, domes, and yurts feature muted, earthy tones paired with natural wood accents and soft textiles, creating a cocooning, spa-like ambiance.
Outdoor Living Spaces: Lounge areas, dining terraces, and fire pits showcase bold, jewel-toned accents that energize the senses and encourage guests to fully immerse themselves in the great outdoors.
Seamless Indoor-Outdoor Flow: The use of floor-to-ceiling windows, sliding glass doors, and natural stone or wood transitions blur the boundaries between the interior and exterior spaces, fostering a harmonious connection with the surrounding environment.
Sustainability in Luxury Resorts
As the hospitality industry continues to prioritize environmental responsibility, luxury camping resorts are leading the charge in adopting sustainable design practices. Colour plays a pivotal role in conveying these eco-conscious commitments.
Eco-Friendly Construction: The use of reclaimed materials, renewable resources, and energy-efficient technologies is highlighted through the strategic placement of natural hues and organic textures.
Waste Reduction Initiatives: Repurposed fabrics, recycled plastic bottles, and biodegradable furnishings are seamlessly integrated into the overall design, showcasing the resort’s dedication to minimizing its environmental impact.
Renewable Energy Integration: Solar panels, wind turbines, and geothermal heating/cooling systems are highlighted through the use of muted, neutral tones that blend discreetly into the surrounding landscape.
Evolving Guest Preferences
As the luxury hospitality landscape continues to transform, resort operators might want to remain keenly attuned to the ever-changing preferences of their discerning guests. Colour will undoubtedly play a pivotal role in shaping these elevated experiences.
Experiential Travel Demands: Guests are seeking immersive, multisensory experiences that allow them to fully connect with their surroundings. Colour is used to evoke specific moods and emotions, creating memorable moments that resonate long after the stay.
Wellness-Centric Amenities: With a growing focus on holistic well-being, luxury camping resorts are prioritizing the integration of calming, restorative colours throughout their wellness offerings, from spa treatments to outdoor fitness activities.
Authentic Local Immersion: Travellers are craving genuine connections with the destination’s culture and heritage. Resorts are incorporating regional, nature-inspired hues and traditional design elements to offer guests a truly authentic and enriching experience.
By thoughtfully leveraging the power of colour, luxury camping resorts can craft unforgettable experiences that captivate the senses, nurture the mind and body, and forge lasting connections with their discerning guests. As the hospitality industry continues to evolve, this strategic use of colour will undoubtedly remain a cornerstone of exceptional resort design.
Tip: Always keep abreast of the latest luxury hospitality trends to enhance guest experiences
