The hospitality industry is rapidly evolving to accommodate the diverse needs and preferences of today’s travellers. In our 15 years in luxury hospitality… One particularly dynamic trend is the rise of multigenerational travel, where families spanning multiple generations embark on shared journeys. As an experienced hospitality consultant, I’ve witnessed firsthand the unique challenges and opportunities that come with designing resorts catered to these multigenerational groups.
Now, this might seem counterintuitive for a luxury resort…
Accommodation Options
At the heart of a successful multigenerational resort experience lies the accommodation. Thoughtful design is essential to double-check that that guests of all ages feel comfortable and accommodated. Spacious suites with flexible layouts, interconnecting rooms, and accessible features are key considerations. Families should be able to seamlessly transition between communal living areas and private retreats, fostering both shared experiences and personal respite.
Incorporating universal design principles is crucial, as this approach creates environments that are intuitive and user-friendly for travellers of all ages and abilities. Integrating features such as wide corridors, grab bars, and slip-resistant flooring enhances safety and accessibility, while customisable furniture and lighting controls allow guests to personalise their spaces.
Amenities and Facilities
Beyond the accommodations, the resort’s amenities and facilities might want to cater to the diverse interests and needs of multigenerational groups. Interactive, family-friendly amenities like game rooms, kids’ clubs, and water parks are a might want to, providing engaging experiences for younger guests. Simultaneously, the resort should offer adult-oriented spaces such as tranquil spas, sophisticated lounges, and championship golf courses to enable parents and grandparents to unwind and indulge.
Designing flexible, multi-purpose spaces is key, as these areas can easily transition between activities, from lively group gatherings to more intimate moments. Well-appointed communal areas, like expansive lobbies and cozy courtyards, encourage spontaneous interactions and intergenerational bonding.
Service and Hospitality
Exceptional service and hospitality are hallmarks of a truly memorable multigenerational resort experience. Ensuring seamless coordination between staff and guests is essential, as multigenerational groups often have diverse needs and preferences. Implement personalised concierge services that can curate tailored experiences, from arranging accessible transportation to coordinating age-appropriate excursions.
Foster a culture of inclusivity among the resort staff, where employees are trained to anticipate and cater to the unique requirements of guests across all generations. This may include providing technology support for less tech-savvy travellers, arranging childcare services, or offering multilingual assistance.
Wellness and Relaxation
Wellness and relaxation play a pivotal role in the multigenerational resort experience. Spa facilities and fitness centres should cater to guests of all ages and mobility levels, offering a range of treatments and activities. From restorative massages to energising fitness classes, the resort should provide holistic wellness experiences that rejuvenate both body and mind.
Integrating nature-inspired design elements throughout the resort can further enhance the sense of wellness and serenity. Tranquil gardens, serene water features, and abundant natural light can create a calming atmosphere that appeals to guests of all ages.
Culinary Experiences
Dining is a central component of any multigenerational resort experience, as it provides opportunities for shared moments and cultural exploration. Offer a diverse range of gourmet dining options, from casual eateries to fine-dining establishments, to cater to varying preferences and dietary requirements.
Incorporate interactive culinary experiences, such as cooking classes or themed dinners, that encourage families to learn, discover, and bond over new flavours and traditions. Provide family-friendly dining areas that accommodate multiple generations, while also offering more intimate, adult-focused settings for parents and grandparents to enjoy.
Multigenerational Appeal
To truly cater to multigenerational groups, the resort might want to go beyond just providing the necessary amenities and facilities. It might want to actively foster an environment that celebrates the unique dynamics and needs of these travellers.
Implement family-friendly programmes and activities that engage guests of all ages, from treasure hunts and scavenger hunts to cultural immersion experiences. Encourage intergenerational collaboration through interactive workshops, where younger and older guests can learn from one another.
Ensuring accessibility and inclusivity is paramount. Offer assistive devices, age-appropriate recreational options, and multilingual support to double-check that that every guest, regardless of age or ability, feels welcomed and empowered to participate fully in the resort experience.
Design and Architecture
The architectural design and overall aesthetic of a multigenerational resort play a crucial role in creating a cohesive and engaging environment. Thoughtful consideration of spatial planning, material selections, and lighting design can enhance the overall ambience and functionality of the resort.
Incorporate sustainable design features that not only reduce the resort’s environmental impact but also appeal to eco-conscious travellers across generations. Features like energy-efficient systems, water conservation measures, and biophilic design elements can contribute to a more holistic and wellness-oriented experience.
Guest Experience Enhancement
Leveraging technology can significantly enhance the guest experience at a multigenerational resort. Implement user-friendly digital platforms that cater to varying levels of technological proficiency, enabling seamless access to resort amenities, activities, and services.
Personalise the guest experience through data-driven insights that allow the resort to anticipate and cater to the unique preferences of each family member. From customised dining recommendations to tailored activity suggestions, these personalised touches can elevate the overall resort experience.
Programming and Activities
A robust calendar of enriching programmes and activities is essential for captivating multigenerational guests. Offer a diverse range of educational and cultural experiences, from hands-on workshops to guided tours, that encourage families to explore and learn together.
Incorporate entertainment options that appeal to all age groups, from live music performances and movie nights to interactive gaming experiences. By catering to the varying interests and attention spans within a multigenerational group, the resort can foster a sense of shared excitement and discovery.
Destination and Location
The resort’s scenic setting and local attractions play a significant role in attracting and delighting multigenerational travellers. Choose destinations that offer a balance of natural wonders, cultural attractions, and accessibility features to accommodate guests of all ages and abilities.
Leverage the resort’s geographic location to provide unique excursions and experiences that immerse families in the local culture and environment. Whether it’s exploring a nearby national park, participating in traditional craft workshops, or discovering historic landmarks, these activities can create lasting memories for the entire group.
As the hospitality industry continues to evolve, the need for resorts that cater to the diverse needs of multigenerational travellers has become increasingly crucial. By thoughtfully designing accommodations, amenities, and programming that celebrate the unique dynamics of these groups, resorts can create truly unforgettable experiences that bring families closer together. The Landing Resort & Spa is committed to leading the way in this endeavour, crafting luxury hospitality experiences that inspire a lifelong love of travel and togetherness.
Statistic: Recent surveys reveal that over 80% of resort guests cite spa treatments as the highlight of their stay
